What's New
Chow Tai Fook Launches First Prestigious Timepiece Avenue In Hong Kong and China
Treasure Trove of Precious Timepieces
Makes for Unrivaled Shopping Experience
  • 2010/12/16
As one of the largest and most respected jewellery and timepiece brands in Greater China, Chow Tai Fook has always offered customers exclusive products and services of the highest quality, as well as continuously enhanced its brand image and customers' shopping experiences. The brand today proudly announced the establishment of China's very first prestigious Timepiece Avenue at Chow Tai Fook Jewellery and Timepiece Flagship Store at K11 in Tsim Sha Tsui, further bolstering Chow Tai Fook's leadership in the region by presenting at one location exalted brands from all over the world. Chow Tai Fook specifically selected for Timepiece Avenue a number of brands best loved by connoisseurs in Hong Kong and the Mainland. To honour the significance of the occasion, limited-edition watches from prestigious brands will also be featured in a special exhibition. The event was also attended by Mr. Chung Wing Lun, a widely-respected timepiece connoiseur in the Greater China region, bearing warm wishes for the launch of Timepiece Avenue. "As the leading jewellery and timepiece brand in Greater China, Chow Tai Fook constantly looks for the most exquisite timepiece brands and limited-edition models, many of which available at Chow Tai Fook only, so as to meet the ever higher standards expected by our customers. As Chow Tai Fook already enjoys an enviable reputation in the jewellery industry, our decision to establish China's first Timepiece Avenue signals a commitment to expand our footprint in the timepiece market so that we can develop both lines of business for strong growth. Not only will this strategy strengthen the brand's overall leadership position, it will help the various high-end timepiece brands whose products we carry gaining access to a high quality clientele. Timepiece Avenue will also offer our customers and enthusiasts a treasure trove of timekeeping masterpieces from all over the world, thus further building our legendary stature," said Kent Wong Siu-kee, Managing Director of Chow Tai Fook Jewellery. A Lineup of World-class Brands
Timepiece Avenue presents connoisseurs and collectors a wide range of highly sought-after timepiece brands, including Bell & Ross*, whose timepieces are ideally suited to professional use in extreme conditions; Franck Muller, known for its combination of modern design and sophisticated functionality; Girard-Perregaux, which owns over 80 horological patents; Glashütte Original, renowned for its meticulous German craftsmanship and exquisite design; Tiffany & Co. Watch, the high-end jewellery brand from New York; and Wintour, the maker of the world’s only watches that feature 3 carats of loose diamonds on the watch face. With all the diverse choices on offer, Timepiece Avenue promises to fulfill customers' most distinguishing requirements in both aesthetics and functionality. The Most Exclusive Collector's Editions on Exhibit
Chow Tai Fook has put together a selection of the most exclusive limited and collector’s-edition timepieces from all over the world to be displayed in a museum-style exhibition, offering the public a rare glimpse of the most superb craftsmanship in luxury watches and an opportunity to be awed by creative designs inspired by everyday life. Apart from their unique design concepts, these masterpieces are the embodiment of meticulous attention, from cutting-edge technology and functionality to the tiniest detail in ornamentation. Among the exclusive items on exhibit are: Bell & Ross' BR01 Tourbillon Airborne; Franck Muller's Evolution 3-1; Skeleton Tourbillon with Three Gold Bridges and Cat's Eye Zodiac and Annual Calendars from Girard-Perregaux; Marine Chronometer Set, Senator Karree Tourbillon and PanoMaticCounterXL from Glashütte Original; TIRION TriRetrograde from Milus, which is limited to only 50 pieces; Tiffany Gemea and Atlas Dome Rose Gold from Tiffany & Co. Watch; as well as CC collection and Starry Night collection by Wintour. Convenient Shopping in Tsim Sha Tsui
Anchored by Chow Tai Fook's K11 Flagship Store and situated amidst internationally famous stores, China's first Timepiece Avenue is sited in an easily accessible location considered to be among the shopping hotspots for local and mainland visitors alike. As an art mall that brings "Art, People, Nature" together in harmony, K11 provides a setting where the aesthetic qualities of prestigious timepieces can truly shine. Special Zones at Flagship Store
In order to meet the diverse needs of customers, Chow Tai Fook Jewellery and Watch Flagship Store features four special zones, namely "Prestigious Watch Zone", "Happy Marriage", "Trendy Life" and "Art Treasures". The "Prestigious Watch Zone" showcases fashionable and luxurious timepieces from all over the world. As its name suggests, the "Happy Marriage" features gold and jewellery for bridal occasions. "Trendy Life" displays the company's collection of exclusive top-grade diamond jewellery pieces, which are among the most dazzling collectibles in the world; while "Art Treasures" adds a gallery element to enable Chow Tai Fook to host exhibitions of different themes so as to share the tranquility and joys of art and culture with the public. * Bell & Ross will be available at Timepiece Avenue in 2011 About Chow Tai Fook
With a history of over 80 years and a footprint that stretches across mainland China, Hong Kong, Macau and Taiwan, Chow Tai Fook has established itself as a premier jewellery brand that is much loved by customers throughout the Greater China region. While continuing to grow its business in mainland China and Hong Kong, Chow Tai Fook also actively works with major jewellery and watch brands around the world, with the goal of becoming the most trustworthy Asian jewellery brand in the world. Chow Tai Fook First Prestigious Timepiece Avenue
Address: G/F, K11, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong