Rolex DATEJUST 31 Oyster, 31 mm, Oystersteel and yellow gold M278243-0002

HKD 82800

All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Model availability
Rolex Datejust 31 Watch - 278243
Rolex Datejust 31 Watch - 278243
Rolex Datejust 31 Watch - 278243
Rolex Datejust 31 Watch - 278243

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Rolex Datejust 31 Watch - 278243

reference

278243

model case

Oyster, 31 mm, Oystersteel and yellow gold

bezel

Domed

water-resistance

Waterproof to 100 metres / 330 feet

movement

Perpetual, mechanical, self-winding

calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

bracelet

Jubilee, five-piece links

Dial

White

certification

Superlative Chronometer (COSC + Rolex certification after casing)
ROLEX FEATURE IMAGE

White dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
ROLEX FEATURE IMAGE

Yellow Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
ROLEX FEATURE IMAGE

The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Chow Tai Fook is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

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Rolex Datejust

The classic watch of reference

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