Rolex

DATEJUST 31

Oyster, 31 mm, Oystersteel and yellow gold

HKD 93400

All prices are Rolex’s suggested retail price inclusive of V.A.T.
The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.

Model availability
Rolex Datejust 31 Watch - 278273
Rolex Datejust 31 Watch - 278273
Rolex Datejust 31 Watch - 278273
Rolex Datejust 31 Watch - 278273

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Rolex Datejust 31 Watch - 278273

reference

278273

model case

Oyster, 31 mm, Oystersteel and yellow gold

bezel

Fluted

water-resistance

Waterproof to 100 metres / 330 feet

movement

Perpetual, mechanical, self-winding

calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

bracelet

Jubilee, five-piece links

Dial

Olive green set with diamonds

certification

Superlative Chronometer (COSC + Rolex certification after casing)
ROLEX FEATURE IMAGE

Olive Green Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.
ROLEX FEATURE IMAGE

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.
ROLEX FEATURE IMAGE

Yellow Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Chow Tai Fook is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 ct white gold) of the Datejust 31. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

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Rolex Datejust

The classic watch of reference

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