Rolex DATEJUST 31 Oyster, 31 mm, Everose gold M278275-0029

HKD 261300

All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Model availability
Rolex Datejust 31 Watch - 278275
Rolex Datejust 31 Watch - 278275
Rolex Datejust 31 Watch - 278275
Rolex Datejust 31 Watch - 278275

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Rolex Datejust 31 Watch - 278275

reference

278275

model case

Oyster, 31 mm, Everose gold

bezel

Fluted

water-resistance

Waterproof to 100 metres / 330 feet

movement

Perpetual, mechanical, self-winding

calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

bracelet

President, semi-circular three-piece links

Dial

Aubergine set with diamonds

certification

Superlative Chronometer (COSC + Rolex certification after casing)
ROLEX FEATURE IMAGE

Aubergine Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
ROLEX FEATURE IMAGE

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
ROLEX FEATURE IMAGE

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Chow Tai Fook is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

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Rolex Datejust

The classic watch of reference

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