Rolex DATEJUST 31 Oyster, 31 mm, white gold and diamonds M278289RBR-0005

HKD 345700

All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Model availability
Rolex Datejust 31 Watch - 278289RBR
Rolex Datejust 31 Watch - 278289RBR
Rolex Datejust 31 Watch - 278289RBR
Rolex Datejust 31 Watch - 278289RBR

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Rolex Datejust 31 Watch - 278289RBR

reference

278289RBR

model case

Oyster, 31 mm, white gold and diamonds

bezel

Set with diamonds

water-resistance

Waterproof to 100 metres / 330 feet

movement

Perpetual, mechanical, self-winding

calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

bracelet

President, semi-circular three-piece links

Dial

White mother-of-pearl set with diamonds

certification

Superlative Chronometer (COSC + Rolex certification after casing)
ROLEX FEATURE IMAGE

Mother-of-Pearl Dial

Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
ROLEX FEATURE IMAGE

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
ROLEX FEATURE IMAGE

18 ct white gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Chow Tai Fook is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

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Rolex Datejust

The classic watch of reference

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